MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation
Final Advertising Campaign Presentation
Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library
Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides.
· In your presentation, you must present your advertising plan that includes the following:
o Two sample creative executions for two of the media you selected
o The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising
o A list and explanation of how you must evaluate advertising campaign effectiveness including what monitoring and post-evaluation tools you plan to use. You must differentiate between the tools that you expect to use to evaluate your advertising results.
o An analysis of the elements of your media plan and your rationale for what makes the plan effective
o Budgets for the following:
· Creative development
· Media
· Production
· Other resources such as, freelance, photography, celebrity endorsement, product placement, talent, and so forth.
Cite all sources consistent with APA guidelines.
Final Advertising Campaign Presentation
Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library
Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides.
· In your presentation, you must present your advertising plan that includes the following:
o Two sample creative executions for two of the media you selected
o The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising
o A list and explanation of how you must evaluate advertising campaign effectiveness including what monitoring and post-evaluation tools you plan to use. You must differentiate between the tools that you expect to use to evaluate your advertising results.
o An analysis of the elements of your media plan and your rationale for what makes the plan effective
o Budgets for the following:
· Creative development
· Media
· Production
· Other resources such as, freelance, photography, celebrity endorsement, product placement, talent, and so forth.
Cite all sources consistent with APA guidelines.
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