MKT 450 Week 4 Team Assignment Detailed International Marketing Plan Outline Part II

MKT 450 Week 4 Team Assignment Detailed International Marketing Plan Outline Part II
Resources: Internet, student website, University Library

Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I

Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

·         Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.

·         Develop an international marketing strategy that addresses the following:

o   Product
o   Promotional strategy
o   Pricing strategy
o   Place
o   Channels of distribution
o   Modes of entry

·         Create a marketing budget which includes proforma financial statements.

·         Describe the implementation and control of the marketing plan.

·         Timeline and milestones

·         Monitoring process

·         Review process

·         Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.

Format your paper consistent with APA guidelines.

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