MKT 578 Week 3 DQ 1
What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?
MKT 578 Week 3 DQ 2
The growth of video news releases (VNRs) has increased significantly. Former President George W. Bush and former California Governor Arnold Schwarzenegger both made use of VNRs during their respective administrations. What are the advantages and disadvantages of using VNRs and what are some of the more significant ethical issues inherent to using a VNR? (minimum 100 words with support)
MKT 578 Week 3 DQ 3
Over the years, numerous companies have been accused of exploiting the media, that is, planning and carrying out events that are designed with the primary if not sole intent to gain publicity. Discuss the short-term and long-term effectiveness of such tactics. Do you think these events are ethically appropriate?
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