MKT 578 Week 5 Learning Team Project Public Relations Planning Paper
Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper
Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:
The objectives that the public relations campaign is expected to achieve
The organization’s internal and external publics
A discussion of the public relations tactics (tools) that will likely be used in the plan, including such tools as press conferences, community events, newsletters, direct mail, web-based communiqués, sponsorships, and spokespersons, and your rationale for why they are being considered for this particular situation
A well-crafted 200- to 300-word press release—applicable towards the overall assignment word count—written initially for the print media, in which the organization states its initial acknowledgment, response, and position with respect to the selected scenario
Adaptations of the same press release for TV or radio
Preparation for a hypothetical press conference follow-up to the press release, including selection of venue, spokesperson, format (such as a brief statement followed by a question and answer session), scope of discussion, and duration
Anticipated responses likely to emerge from the array of internal and external publics should be considered in addition to the contingencies (damage control) that might be implemented during the press conference if there is a negative response to the initial press release
An evaluation of the possible outcomes of the overall public relations campaign including the most probable risks and benefits for the organization’s business
Format your paper consistent with APA guidelines.
Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper
Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:
The objectives that the public relations campaign is expected to achieve
The organization’s internal and external publics
A discussion of the public relations tactics (tools) that will likely be used in the plan, including such tools as press conferences, community events, newsletters, direct mail, web-based communiqués, sponsorships, and spokespersons, and your rationale for why they are being considered for this particular situation
A well-crafted 200- to 300-word press release—applicable towards the overall assignment word count—written initially for the print media, in which the organization states its initial acknowledgment, response, and position with respect to the selected scenario
Adaptations of the same press release for TV or radio
Preparation for a hypothetical press conference follow-up to the press release, including selection of venue, spokesperson, format (such as a brief statement followed by a question and answer session), scope of discussion, and duration
Anticipated responses likely to emerge from the array of internal and external publics should be considered in addition to the contingencies (damage control) that might be implemented during the press conference if there is a negative response to the initial press release
An evaluation of the possible outcomes of the overall public relations campaign including the most probable risks and benefits for the organization’s business
Format your paper consistent with APA guidelines.
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